Formula One
Since Liberty Media took over custodianship of Formula 1 in 2017, we have changed how we go-to-market with more open and collaborative ways of working, a solutions-focused attitude to new opportunities, and a commitment to have our fans at the heart of everything we do.
Looking forward, the next chapter in Formula 1’s history could be its most important yet. We have built a strategy to ensure long-term sustainability for Formula 1 based around 6 strategic priorities:
Race: Increase competitiveness and unpredictability on track; Engage: Produce world-class spectacles for fans on and off track; Perform: Drive value for our stakeholders; Sustain: Deliver sustainable and efficient operations; Collaborate: Create win-win relationships with our partners; and Empower: Build an engaged, high-performing workforce. This is a plan to inspire and excite fans with great racing on track, engage with new audiences across the globe and deliver increasing returns to our stakeholders. This is a plan to unleash the greatest racing spectacle on the planet.
Formula One automobile racing has its roots in the European Grand Prix championships of the 1920s and 1930s, though the foundation of the modern Formula One began in 1946 with the Fédération Internationale de l’Automobile’s (FIA) standardisation of rules, which was followed by a World Championship of Drivers in 1950.
- Listing ID: 9540